Global Dental Enterprise Hub

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Company Name

Sendoline

Company Logo

Sendoline

Product & Services Overview

Infection Control & Instrument Management; Oral Surgery Products; Preventive Dentistry Products; Restorative Dentistry Products; Orthodontic Products; Endodontic Products; X-ray & Diagnostic Products; Dental Accessories; Ceramir® Dental Materials; Ceramir® Crown & Bridge

Company Profile

Directa AB is a Swedish dental manufacturing company founded in 1916 and operating as part of DirectaDentalGroup. The company describes itself as one of the fastest-growing dental companies in the Nordic region, with active sales and marketing activities in more than 90 countries worldwide through an international network of distributors, representatives, and business partners. With more than a century of experience in the dental industry, Directa focuses on developing and manufacturing practical, high-quality dental products intended to make everyday clinical work easier for dental professionals. The company’s product development philosophy is strongly centered on clinical needs: Directa states that its products are developed, tested, and evaluated by a selected team of highly qualified and internationally recognized Swedish and international dental professionals. This “Design By Dentists” approach allows the company to combine clinical experience with product development and manufacturing expertise, with the objective of providing dental professionals with efficient and practical solutions for routine procedures as well as more specialized clinical applications. Directa’s current portfolio covers a broad range of dental disciplines, including infection control and instrument management, oral surgery, preventive dentistry, restorative dentistry, orthodontics, endodontics, X-ray and diagnosis, and dental accessories. Its product offering includes both consumable dental materials and clinical instruments, accessories, and solutions designed for use in dental practices and clinical environments. Among its product lines are Ceramir® dental restorative and cement products, including Ceramir® Crown & Bridge QuikCap and Ceramir® CAD/CAM Blocks, as well as preventive products such as ProphyCare and various clinical accessories. Directa also offers products for oral surgery, endodontic procedures, orthodontics, restorative dentistry, infection control, and diagnostic applications. The company maintains extensive product documentation through its website, including instructions for use, archived instructions, marketing materials, clinical tips and guides, reports and studies, and professional articles. In addition to its product portfolio, Directa provides educational resources designed to support dental professionals in the practical use of its products and in continuing clinical education. These resources include clinical cases, clinical tips, clinical videos, product videos, webinars, courses, workshops, and information about industry events. Directa also maintains an international distributor network, with representatives and partners operating in more than 90 countries, allowing its products to reach dental markets across Europe, North America, Asia, Oceania, and other international regions. The company participates in major international dental trade fairs and industry events, strengthening its relationships with dental professionals, distributors, and business partners. Its website also provides dedicated contact channels for its Swedish headquarters, North American operations, and Asia-Pacific operations. Directa’s Swedish headquarters, Directa AB, is located in Upplands Väsby, Sweden, while its North American organization, Directa Inc, operates from Newtown, Connecticut, USA. The company’s Asia-Pacific activities are supported by Directa APAC in Thailand. Through this international structure, Directa combines Swedish dental manufacturing expertise with a broad global distribution and support network. The company also emphasizes regulatory and product-quality considerations, providing product-specific documentation and updates through its website. Current company communications highlight products such as Ceramir® CAD/CAM Blocks and Ceramir® Crown & Bridge QuikCap, while the website also publishes product updates, product discontinuations, packaging changes, news, and other information relevant to dental professionals and distributors. Directa’s overall business is therefore focused on the development, manufacture, marketing, distribution, and professional support of dental products across multiple clinical disciplines, with an emphasis on dentist-driven product design, practical clinical functionality, international availability, and long-term cooperation with dental professionals and distribution partners.

Contact Details

Address:Directa AB, Box 723, SE-194 27 Upplands Väsby, Sweden

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Website:https://directadental.com/

Joining Date:2026-09-19 15:35:48

Business Scope:

Dental Protective Equipment | Dental Crown | Dental Bridge | All-Ceramic Restoration | Implant Restoration | CAD/CAM Restoration | Temporary Restoration | Dental Implants | Guided Implant System | Bone Grafting Materials | Orthodontic Accessories | Endodontic Files | Endodontic Motor

Countries and Regions:

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