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Blend-a-med medical toothpaste, Blend-a-dent denture adhesives, and specialized anti-periodontitis dental creams.
Blendax-Werke R. Schneider GmbH & Co., founded in 1932 and originally headquartered in Mainz, Germany, was a legendary pioneer in the European oral hygiene and personal care industry. The company achieved massive success in the mid-20th century, becoming Europe's largest toothpaste manufacturer, producing over 43 million tubes annually by the 1950s. Its most significant milestone occurred in 1951 with the launch of Blend-a-med, Germany's first clinically tested medical toothpaste designed to prevent periodontitis. In 1987, the entire Blendax enterprise was acquired by the American multinational Procter & Gamble (P&G). Under P&G, the iconic Blend-a-med brand was integrated into its global oral care division, serving as the European equivalent to Crest toothpaste. Later, in 2016, P&G divested the Blendax hair care brand portfolio to Henkel, a German consumer goods giant, to strengthen its footprint in Eastern Europe and the Middle East. Today, the legacy of Blendax-Werke lives on through these highly successful global consumer brands managed by their respective parent companies.
Address：Rheinallee 88, 55120 Mainz, Germany
Telephone： Click to get in touch
Email： Click to get in touch
Website：https://www.dentalcare-de.de
Joining Date：2026-05-27 16:18:57
Dental Cleaning & Whitening | Preventive Dental Care
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